6 February is the Sámi people’s national day. | Even Tryggstrand Photography

Chavala visits with members of the Arctic's Sami indigenous population to learn about their history and way of life as reindeer herders. Watch the full episode on go90: https://go90.show/truenorth_s1e02 | True North

The Sámi people of the Arctic have a timeless bond with reindeer. Not just as a source of food or clothing, but as the heart of their identity. For centuries, reindeer herding has shaped their rhythm of life, traditions, and worldview. The reindeer give them meat, hides, antlers and valuable materials for tools and clothes; they also guide seasonal migrations and connect them deeply with the land. But above all, it’s a relation built on respect and symbiosis: the Sámi take care of the reindeer,

A storybook of traditions and breathtaking landscapes - explore the magic of the Arctic with a visit to Norway's Sámi culture 🏔️❄️ Video: Piia Oskal/ Tromsø Arctic Reindeer | Visit Norway

This International Day of the World’s Indigenous Peoples, we’re highlighting another episode of our 'The Travel Project' series. We had the pleasure of meeting and speaking with Johan Oskal, a Sámi reindeer herder from Norway, who shed some light on what reindeer herding is really like for him and his family, and what it means to be part of this Indigenous community. | Contiki

Happy Sámi People’s Day from the Norwegian Embassy in Washington! 🎉 Today, we honor and celebrate the rich Sámi culture, language, and history. Half the world’s Sámi population currently live in Norway. Lihkku beivviin! #samefolketsdag | Norwegian Embassy in Washington