World’s best ads ever #63: Axe hits the sweet spot with ‘Chocolate Man’
World’s best ads ever #63: Axe hits the sweet spot with ‘Chocolate Man’
Jun 14, 2022
thedrum.com
Men, send face pics instead. There are two very interesting series of events at the intersection of which lies the inception of this commercial. One: MANSCAPED, a distributor of men’s grooming and personal hygiene tools, expanded their range of products beyond the intimate essentials—to beard trimmers and the like along the lines of facial care. How do you sell that convincingly after years of focusing on a rather strikingly polar facet of grooming? So, two: The brand commissioned a study with t
Men, send face pics instead. There are two very interesting series of e…
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