The BASICS: A KERATHERAPY Keratin Treatment helps reduce frizz, protect against humidity & cut down blow dry/styling time! ✨Pure Renewal Plus is a zero formaldehyde smoothing system that provides maximum curl & volume reduction without permanently changing the structure of the hair Hair by @kristen_o_beauty | Keratherapy

WHAT IS KERATIN? Keratin is a protein found naturally in skin, hair and nails, in addition to other source: In human hair, it acts both as an external protective shield and an internal structural protein. Keratin is the first thing depleted when hair is damaged physically, chemically or from environmental factors such as the sun. WHAT DOES KERATIN DO? Keratin is comparable to the keratin present in human hair. When used in product formulations, keratin helps condition, strengthen, revitalize and