A week's worth of brand lessons at Mesa | Prof Tim Calkins, Kellogg
6:39
A week's worth of brand lessons at Mesa | Prof Tim Calkins, Kellogg
1.2K viewsJan 17, 2025
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Kellogg School of Management on Instagram: "Kim Kardashian didn’t just help build Skims. She built a brand on influence. In last week’s Inside the Classroom, professors Tim Calkins and Linda Kim take students inside the strategy behind influencer marketing, from celebrity founders to user-generated content. The lesson: Influence isn’t just about reach. It’s about trust, relevance and what makes people believe in a brand. #KelloggLeader"
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Kellogg School of Management on Instagram: "Kim Kardashian didn’…
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45 reactions | Ginger♥️李 | Tom Calkins | Facebook
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45 reactions | Ginger♥️李 | Tom Calkins | Facebook
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3.1K views · 97 reactions | Happy Birthday SamWe gotcha朗朗 | Tom Calkins | Facebook
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