How Heinz Protected A $25 Billion Brand With One Simple Trick
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YouTubeStrategy of Money
How Heinz Protected A $25 Billion Brand With One Simple Trick
Restaurants were reportedly refilling genuine Heinz bottles with cheaper ketchup, causing customers to unknowingly blame Heinz for a drop in product quality. This created a serious brand risk, as consumers associated the experience with Heinz itself. To solve the issue, Heinz introduced a clever packaging design change: the label alignment only ...
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