How BlackBerry went from controlling the smartphone market to a phone of the past
How BlackBerry went from controlling the smartphone marke…
Jan 15, 2022
BUSINESS INSIDERAlexandra Appolonia, Robert Leslie, Katie Nixdorf
The launch of the iPhone in 2007 marked the beginning of the end for BlackBerry, as Apple redefined what a smartphone could be with its large multitouch screen, intuitive interface, and app ecosystem, making BlackBerry’s keyboard-centric, email-focused devices feel outdated almost overnight. While BlackBerry tried to adapt with touch models and new operating systems, it never matched the iPhone’s blend of design, usability, and cultural appeal, leading to a rapid loss of market share and signali
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