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At the Forbes World’s Most Influential CMO event in Cannes, Jarrod Martin, Global CEO of Acxiom highlighted why data connectivity is foundational to modern marketing: “In order to get personalized experiences, which consumers want and brands need, you need to recognize the consumer across all the touch points that you interact with them.” A connected data strategy is no longer a competitive advantage—it is a requirement. Sponsored by Acxiom | Forbes
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