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The data is in on last year's biggest rebrand failures. Jaguar's positive sentiment fell from 23% to 8%. Cracker Barrel lost 8% of traffic. Both brands chased a new audience by removing the cues their existing customers loved them for. Modernising can be right for plenty of brands. It's the abandoning that does the damage. If your brand has heritage, your refresh is a conversation with your existing customers. Make sure you're not saying goodbye. #brandstrategy #rebrand #branding #businessgrowth
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The data is in on last year's biggest rebrand failures. Jaguar's positive sentiment fell from 23% to 8%. Cracker Barrel lost 8% of traffic. Both brands chased a new audience by removing the cues their existing customers loved them for. Modernising can be right for plenty of brands. It's the abandoning that does the damage. If your brand has heritage, your refresh is a conversation with your existing customers. Make sure you're not saying goodbye. #brandstrategy #rebrand #branding #businessgrowth
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If Them See You Finish Just Rebrand — Meaning & Social Media Strategy
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