Let’s talk about the fundamentals of email strategy! If you’re new to the world of email marketing, looking to get started, or well into your email marketing journey, you’re gonna want to hear this! Every email you send needs to have a purpose. That purpose is not just ‘sell my item!’ That’s one part of it, sure, but your emails should and do have more reason to exist than just that. When we get down into the nitty gritty of it, the real key is focusing on those purposes and fitting them togethe