What is master data? Businesses rely on a network of separate applications like enterprise resource planning (ERP) and customer relationship management (CRM), where data that …

Master data should be distinguished from reference data. While both provide context for business transactions, reference data is concerned with classification and categorisation, while master …

Discover everything you need to know about master data management (MDM) and how it helps companies make better-informed business decisions.

Dec 18, 2025 · Master data management represents a systematic approach to defining and maintaining the critical data entities that describe the core business objects of an organization. …

Master data is all the data critical to the operation of a business. This data is usually shared across the enterprise, and multiple departments and personnel depend on it for decision-making.

Definition Master Data Management is a framework of tools, processes, and governance policies used to create a single, reliable source of truth for an organization’s critical data.

Aug 1, 2024 · Different data domains, tied by activities conducted across an organization, underlie master data. These areas include customers, employees, locations, products, inventories, and …