Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while ...

Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Rising household expenses and heightened price sensitivity are reshaping rural consumption, with discretionary spending on ...

Snapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and ...

Tira’s 'Rick Pics' campaign, launched on Women’s Day, used pink auto-rickshaws and tongue-in-cheek messaging to reclaim space ...

The surge in enforcement coincided with India's general elections, during which Google verified over 5,000 election-related ...

Through this new function, advertisers can now invite partners to collaborate on advertising activities directly from within ...

As IPL marketing evolves into a game of its own, Social Samosa kicks off a new series decoding franchise playbooks. First up: ...

With IPL 2025 heating up, the real game is unfolding on your feed as brands go all out with creators, regional voices, and ...

Lakmé clarified that its campaign aimed to raise awareness about sunscreen efficacy and consumer safety. The company said it ...

It remains unclear whether the social network would be launched as a standalone application or integrated into ChatGPT, which ...

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes them click? Here's a rundown.