Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Today, we officially launch Ask Collage, a groundbreaking advancement in our mission to redefine how brands discover new growth opportunities. This launch represents the intersection of insight and ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Collage Group’s latest Auto Category research helps brands decode the cultural and demographic shifts transforming the automotive landscape. It spotlights a key consumer segment driving trends in the ...

In a world where attention spans are shrinking, brands face a bigger challenge: being remembered. For Gen Z and Millennials, creating a lasting brand memory isn’t just about a catchy ad—it’s about ...

Once seen as agents of change, Gen Z is taking an unexpected turn — toward tradition. In our latest report, Trad Is Trending—But Not How You Think, we explore a generational pivot that’s catching many ...

In today’s rapidly shifting cultural environment, Asian American consumers aren’t just adapting to change—they’re shaping it. This segment, one of the fastest-growing and most culturally diverse in ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.