Articles written by Arjit Sachdeva ...

Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups Are Necessary’, cheekily frames ditching lumpy, unsupportive beds as a ...

Streaming’s grown up, ad budgets have followed, and CTV now demands integration, not experimentation, in modern media ...

With NZ$13.5 million in its kitty, Tourism New Zealand’s new campaign courts India’s 15 million travel-intent audience with ...

Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.

JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes ...

As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine ...

Articles written by Sabrina Oliveri ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...

Pay Later', the ecommerce platform dangles ad credit to sellers—gaining loyalty, data, and investor appeal in one shot.

Articles written by Suchit Kakar ...

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