In today’s rapidly changing social media landscape it is crucial to stay up to date with the latest trends and platform features. A culture of continuous learning and development will equip ...

This guide has set out some important considerations for companies and brands around structuring and resourcing a social media team. It offers practical advice and insights from the ...

The roles and responsibilities that make up a company’s social media team will vary based on the organisation’s goals, the team’s purpose and how it has been structured. In ...

The ideal team structure will be shaped by many factors, including: Developing an operating model to define the structure of a social media team and the resources and responsibilities required is ...

From quick-fire reaction videos to jokes, memes and explainers, short video has proven its ability to engage and communicate ...

Which brands in high-consideration categories are doing video creative effectively, and what is it that makes their messaging ...