In today’s rapidly changing social media landscape it is crucial to stay up to date with the latest trends and platform features. A culture of continuous learning and development will equip ...

This guide has set out some important considerations for companies and brands around structuring and resourcing a social media team. It offers practical advice and insights from the ...

The ideal team structure will be shaped by many factors, including: Developing an operating model to define the structure of a social media team and the resources and responsibilities required is ...

The roles and responsibilities that make up a company’s social media team will vary based on the organisation’s goals, the team’s purpose and how it has been structured. In ...

From quick-fire reaction videos to jokes, memes and explainers, short video has proven its ability to engage and communicate ...

Which brands in high-consideration categories are doing video creative effectively, and what is it that makes their messaging ...

Sophie Frères, CEO and Co-Founder of LiSA, talks about the social future of ecommerce and why brands don’t need to make a big investment to get involved.

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.

Four B2B experts give their take on what lies ahead for branding and CX going into 2025, with predictions on gen AI, budgets, and connecting with audiences.

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs.

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take.

Arianne Parisi discusses the retailer’s partnership with search solution Algolia and its vision of customer-centric omnichannel commerce.