This guide has set out some important considerations for companies and brands around structuring and resourcing a social media team. It offers practical advice and insights from the ...

The roles and responsibilities that make up a company’s social media team will vary based on the organisation’s goals, the team’s purpose and how it has been structured. In ...

The ideal team structure will be shaped by many factors, including: Developing an operating model to define the structure of a social media team and the resources and responsibilities required is ...

In today’s rapidly changing social media landscape it is crucial to stay up to date with the latest trends and platform features. A culture of continuous learning and development will equip ...

From quick-fire reaction videos to jokes, memes and explainers, short video has proven its ability to engage and communicate ...

Which brands in high-consideration categories are doing video creative effectively, and what is it that makes their messaging ...

The latest Fast-Moving Consumer Goods (FMCG) digital marketing best practice, briefings, case studies, statistics, trends, and more, from Econsultancy.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

This report examines what companies are doing to map journeys and improve the overall customer experience across different touchpoints, including interactions in the digital and physical worlds.

Defined as “any fad, joke or memorable piece of content that spreads virally across the web, usually accompanied by a clever caption” – a number of brands are recognising the power of memes as a ...

In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.