Laura Christian will lead all marketing, brand and communications activity across Banyan Tree Dubai and Banyan Tree AlUla, ...

The 30-second spot showcases a Jeep Wrangler navigating prehistoric terrain while encountering seven different dinosaur ...

HUMAIN's Steve Plimsoll talks to Campaign Middle East about development of AI infrastructure and Arabic LLMs in Saudi Arabia.

Power League Gaming's free-to-join FUZE platforms helps brands launch and manage campaigns in one place, and monitor real-time performance.

This summer campaign from Virgin Connect Roam uses community-led insights to bring travelers a solution in connectivity in more than 190 countries.

Emirates NBD’s #UnitedAgainstFraud campaign raises public awareness of cybercrime methods via engaging content.

Platinumlist's Ivan explores how live podcasts events are gaining traction – blending community, entertainment, and brand-building.

From recaps from the shores of the south of France to discourse on how the industry can be better and do better, Campaign ...

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then ...

"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

The multi-channel Franklin Templeton campaign was rolled out through radio spots, OOH ads on the Dubai tram, print media and ...

Golin MENA's Stephen Worsley shares a personal take on why occasion-based marketing such as National Ice Cream Day is a ...