The Chief Marketing Officer of Diriyah Company shares crucial messages for industry leaders stepping into the New Year.

"The landscapes of Dubai and Hatta provide the perfect backdrop for this challenge, and I am excited to be working with Ti22 ...

Seven Media's Ziwar Nakhesh says future of Ramadan storytelling in the region lies in restraint, relevance and responsibility ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in November ...

WPP Media’s AlTurk explains how the metric of attention-first unifies and unlocks growth in the region’s fragmented media ...

SOCIALEYEZ’s Tarek Esper says the impact depends on how agencies wield it, not what the technology can do alone.

M+C Saatchi's Lloyd McMillan delves into why Gen Z and Alphas are forcing a revolution in Middle East sports marketing industry.

Webedia Arabia’s Choucair says the industry needs to acknowledge the rise of female esports players and their role as drivers of engagement.

MMS’s Jad Saab explains how CTV is restoring shared viewing in MENA and offering brands more opportunities to be part of it.

"We wanted brand ambassadors who represent the DAMAC brand ethos of luxury and craftsmanship and reach out to people across ...

Pep Guardiola, the UEFA Champions League-winning Manchester City football manager, takes centre stage in a multi-channel, ...

Using Uber’s newly launched Journey Ads, the Equiti campaign establishes sustained presence during moments of peak rider ...