The Chief Marketing Officer of Diriyah Company shares crucial messages for industry leaders stepping into the New Year.
Seven Media's Ziwar Nakhesh says future of Ramadan storytelling in the region lies in restraint, relevance and responsibility ...
Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in November ...
WPP Media’s AlTurk explains how the metric of attention-first unifies and unlocks growth in the region’s fragmented media ...
SOCIALEYEZ’s Tarek Esper says the impact depends on how agencies wield it, not what the technology can do alone.
Initiative’s Rahul Karam shares that search is an ecosystem, hence why today’s performance strategies must follow intent, not ...
M+C Saatchi's Lloyd McMillan delves into why Gen Z and Alphas are forcing a revolution in Middle East sports marketing industry.
Webedia Arabia’s Choucair says the industry needs to acknowledge the rise of female esports players and their role as drivers of engagement.
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