College football has seen a shift in its hierarchy in recent years. The Big Ten has surpassed the SEC as the premier ...

USC head coach Lincoln Riley didn’t mention the SEC by name Monday, but his message was unmistakable. The balance of power in ...

Houston Cougars signee Keisean Henderson has inked an exclusive NIL deal with Panini America. The five-star quarterback joins ...

Pupil Labs announces a partnership with NIL Technology (NILT) to integrate NILT’s ultra-compact metaEye™ technology ...

Hoop dreams are becoming just that for more and more young athletes -- a dream. The storybook journey from backyard courts to ...

Michigan high school athletic directors working on educating themselves and student-athletes on MHSAA's expanded NIL ...

The brief inquiry at LSU into unreported NIL deals has been resolved with the College Sports Commission. Here’s the latest ...

Surveying the biggest controversy in the college football transfer portal, Paul Finebaum believes we're seeing a new normal ...

COLUMBUS, Ohio — A new Ohio House bill would ban an Ohio High School Athletic Association policy generally allowing middle and high school students to earn money from businesses that use of their name ...

COLUMBUS – State Reps. Adam Bird (R-New Richmond) and Mike Odioso (R-Green Twp.) today announced legislation to protect middle and high school students by setting clear, statewide rules on Name, Image ...

There’s parity everywhere. There’s no specific conference that’s good. Everybody’s good everywhere now — especially with NIL.

The brand deal-savvy quarterback was fiercely loyal to UNC. The post Drake Maye Is First Super Bowl Quarterback From NIL Era ...