Elevated prices and pressured consumers set the stage for increasing retailer investment and consumer adoption, leading to ...

Small appliance and housewares (non-electrics) brands in the United States, Canada, and Mexico with the largest dollar and ...

New data from Circana highlights a sharp contrast in gaming trends, revealing the top 15 most-engaged titles across PC, ...

The private label sector has been on a very public roll, as store brand products continue to garner attention and capture ...

On what is normally a payday for many Americans, millions are being asked to spend a dime as part a nationwide boycott ...

Engagement Metrics Beyond ROI: Circana’s Complete Audiences support metrics that go beyond just ROI. By tracking engagement, brand lift, customer retention and share of voice, brands can measure ...

A grassroots organization is encouraging U.S. residents not to spend any money Friday as an act of “economic resistance.” ...

As growth slows for the colour cosmetic category, a rethink is on the cards. But for the biggest brands, it may not be an ...

A grassroots organization is encouraging U.S. residents not to spend any money on Friday. The People's Union USA describes it ...

In a survey of participants in the EU, US and South Africa, 22% said they chose non-alcoholic spirits because they are better ...

PALO ALTO, Calif., Feb. 26, 2025 /PRNewswire/ -- Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior ...