Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...
8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chain
From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.
How Starbucks Is Working To Revive The Brand
Starbucks CEO Brian Niccol, takes the helm inheriting a company beset by eroding profits, declining same-store sales, and a ...
Starbucks’ CEO is making moves to try to revitalize the coffee giant
Brian Niccol, who was hired to lead Starbucks last year, is shaking things up at the corporate offices and in the chains many ...
Starbucks lays off 1,100 corporate employees as coffee chain streamlines
Starbucks plans to lay off 1,100 corporate employees globally as new Chairman and CEO Brian Niccol streamlines operations.
Starbucks to lay off 1,100 employees amid turnaround plan
Starbucks CEO Brian Niccol signaled layoffs could be coming as the company attempts to improve its financial performance.
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Starbucks cuts jobs amid 4 quarters of falling sales
Starbucks announces elimination of jobs as new CEO Brian Niccol addresses four consecutive quarters of declining sales.
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Starbucks Unleashes Mass Layoffs
The move, communicated by Starbucks CEO Brian Niccol in a press release, is part of a strategic plan to streamline operations ...
Starbucks is changing its drink menu. Here's a list of what's being removed and why.
Coffee giant Starbucks is shaking up its drinks menu, removing 13 "less popular" beverages from the list of offerings to help ...
Starbucks to Lay Off More Than 1,000 Workers
The company will also not fill hundreds of open positions. The cuts are part of new CEO Brian Niccol’s effort to streamline ...
Starbucks is laying off over 1,000 workers and axing over a dozen menu items—including frappuccinos that baristas are sick and tired of making
Starbucks CEO Brian Niccol says the company is laying off 1,100 corporate workers and closing off "several hundred" open and ...
Starbucks is removing some drinks from its menu in March: See the full list
Starting March 4, a selection of "less popular" beverages, including several Frappuccino blended beverages, will be removed from the menu. A full list of Starbucks beverages being cut can be found ...