Sports are in high demand, with the NFL season at its prime and the NBA season kicking off. This means streaming platforms are fighting for broadcasting rights and land commercial agreements with sports networks to grow their viewership.

Amazon has confirmed it is shutting down Freevee, its free ad-supported streaming service, and folding it into Prime Video.

Amazon's FAST service seemed redundant after Amazon launched the Prime Video ad tier in January. With the subscription tier making money from subscription fees and ads shown on Prime Video with ads, it made little sense for Amazon to continue with Freevee, which only has the latter revenue stream.

The Amazon Freevee branding will be retired in the coming weeks. Users can now access the platform’s free content via Prime Video.

Amazon is officially shutting down Freevee, its free, ad-supported video streaming service originally launched under the IMDb brand.

On Wednesday, Nov. 13, Diamond Sports — which owns and operates 16 regional sports networks and recently rebranded due to a partnership with the FanDuel Sports Network — reached a deal with Amazon Prime to allow the popular streaming service to start ...

While specific viewership data remains undisclosed, Amazon reported a tripling of Freevee's monthly active users between 2020 and 2022, reaching 65 million. That substantial user base will be added to the platforms existing audience. This will only strengthen Prime Video's position in the streaming market.