PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Formulated with more than 40 percent skin care ingredients, the foundation aims to emphasize both color payoff and skin care ...

During the hot weather, keeping your makeup intact can feel like an impossible task. But there are tried and tested ...

Your eyes are the focal point of your makeup, so make them stand out with these tips: Eyeshadow: Soft, romantic hues like ...

Highlighter: For that coveted Valentine’s Day glow, apply a subtle highlighter to the high points of your face — cheekbones, bridge of the nose, and cupid’s bow. A champagne or rose gold shade will ...

A mother from the Norfolk Broads has gone from fears of redundancy to earning thousands of pounds by reviewing toilet roll bundles on TikTok.

TikTok represents the essence of Gen Z culture which is fast-paced, creative, and deeply connected to digital experiences. It ...

Ellie Devanny's video went viral in March 2024 and she continues to earn money from it almost a year on - now she's returned ...

However, in recent years, a growing number of Nigerian men are challenging these norms by embracing makeup, using it as a ...

In a TikTok video posted in early January, Gen Z artist Sujindah intones those words ― practically screams them ― at the ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

But luckily, I've discovered what I believe to be the exception to this rule: Tower 28 Beauty. From the TikTok-viral SOS ...