Why brands are rethinking TikTok’s casual style for more polished social strategy
A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to cut through the sea of "brain rot" and near-identical UGC content.
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“The Manager’s Job,” 50 Years Later
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
TikTok Must Sell, and Oracle Holds the Key
The fight over TikTok in the U.S. is more than just a business deal; it is part of the big clash between the U.S. and China over tech, safety, ...
TikTok rolls out a ‘Security Checkup’ tool to help users secure their accounts
TikTok is introducing a new "Security Checkup" tool that allows users to quickly review and update their account's security ...
TikTok influencers push STEM feed for students on Pi Day
Ben is an example of an influencer using the educationally focused Science, Technology, Engineering and Mathematics (STEM) feed. STEM is now default on the app for all U.S. users. The social media app ...