The recent rivalry began when AT&T released an ad accusing T-Mobile of “Un-Truths,” allegedly misusing NAD materials in the process, which led to requests for a takedown of the ad, which AT&T is ...

Two telecom titans are duking it out in courts of law and public opinion, and a Hollywood star is at the heart of the fight. Late last month, AT&T filed suit against the National Advertising Division ...

TV’s news shows are often brought to you by a sponsor. Now, in the case of CNN, so too is its actual newsgathering. As part of a bold ad deal, T-Mobile's logo will turn up often on screen when CNN ...

More than fast delivery: Grubhub ‘Summons the Food’ in new work with Walrus ...

Today’s biggest retail events are noisy, fast-moving and fiercely competitive. From back-to-school time and Prime Day to Black Friday, Cyber Monday and the entire holiday shopping season, success ...

*T-Mobile unveiled its new Super Bowl ad early. The mobile phone company features Drake in the new spot released Tuesday morning. Playing off the video for “Hotline Bling,” Drake’s is shown filming ...

Charter Communications took issue with a T-Mobile advertisement claiming savings of “20% vs. the other big guys.” An initial review ruled the spot was ambiguous and misleading, and asked T-Mobile to ...

This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. In light of T-Mobile’s plans to ...