Project Guardians is a custom-built motorcycle initiative that started when 2020 Sturgis Hall of Fame inductee Vicki Sanfelipo won the grand prize at the 2025 Sturgis Museum Raffle. But, instead of ...

Sonic Automotive (NYSE:SAH) announced that its powersports division achieved unprecedented success at the 85th Annual Sturgis Motorcycle Rally. At its five Harley-Davidson dealerships in the Black ...

STURGIS, S.D. and CHARLOTTE, N.C., Sept. 3, 2025 STURGIS, S.D. and CHARLOTTE, N.C., Sept. 3, 2025 /PRNewswire/ -- Sonic Automotive, Inc. (NYSE: SAH), one of the ...

SIOUX FALLS, S.D. (KELO) – The South Dakota Department of Transportation (SDDOT) is winding down from an extremely busy past few weeks, where highways saw thousands of travelers from the Sturgis ...

Living Local 15 host Jessica Williams is joined by Automotive Expert, Mike Caudill, who is at the 85th Annual Sturgis Motorcycle Rally in Sturgis, South Dakota, as he shares some of the top trends in ...

The 85th Annual Sturgis Motorcycle Rally showcases the excitement and experiences from the event, highlighting the atmosphere, events, and insights into motorcycle culture and community. Newsom Takes ...

The 85th Sturgis Motorcycle Rally a 14% increase from 2024. Despite initial predictions, attendance was strong. Four fatalities occurred during the rally. For this year’s milestone anniversary at the ...

For this year’s milestone anniversary at the Sturgis Rally, visitor count was the highest it’s been in five years. From Aug. 1 to Aug. 10, a total of 537,459 vehicles were counted at traffic ...

According to the South Dakota Department of Revenue, around $1.4 million in tax revenue stemmed from the 2024 Sturgis Motorcycle Rally. Originally, this event was only comprised of races, which were ...

RAPID CITY, S.D. (KOTA) - The South Dakota Department of Transportation tallied the traffic into Sturgis during the 85th rally, noting an increase of 11.3 percent over the last five-year average.

RAPID CITY, S.D. (KOTA) - Every year, the Sturgis Motorcycle Rally tends to bring plenty of bikers and visitors to the Black Hills area, meaning an increase in revenue for some businesses. One ...