RAPID CITY, S.D. (KOTA) - The third annual Sturgis Bronco Rally is underway in the City of Riders. Dozens of Broncos lined Main Street in Sturgis Saturday, showing the diversity of the classic SUV.

Sonic Automotive (NYSE:SAH) announced that its powersports division achieved unprecedented success at the 85th Annual Sturgis Motorcycle Rally. At its five Harley-Davidson dealerships in the Black ...

STURGIS, S.D. and CHARLOTTE, N.C., Sept. 3, 2025 STURGIS, S.D. and CHARLOTTE, N.C., Sept. 3, 2025 /PRNewswire/ -- Sonic Automotive, Inc. (NYSE: SAH), one of the ...

Living Local 15 host Jessica Williams is joined by Automotive Expert, Mike Caudill, who is at the 85th Annual Sturgis Motorcycle Rally in Sturgis, South Dakota, as he shares some of the top trends in ...

The 85th Sturgis Motorcycle Rally a 14% increase from 2024. Despite initial predictions, attendance was strong. Four fatalities occurred during the rally. For this year’s milestone anniversary at the ...

According to the South Dakota Department of Revenue, around $1.4 million in tax revenue stemmed from the 2024 Sturgis Motorcycle Rally. Originally, this event was only comprised of races, which were ...

For this year’s milestone anniversary at the Sturgis Rally, visitor count was the highest it’s been in five years. From Aug. 1 to Aug. 10, a total of 537,459 vehicles were counted at traffic ...

SIOUX FALLS, S.D. (KELO) — The Sturgis Motorcycle Rally vehicle count reached 537,459 entering vehicles for the 85th Anniversary rally, the South Dakota Department of Transportation said. The SD DOT ...

12-year-old Wyatt Dennis has raised over $101,000 for charity through his lemonade stand at the Sturgis Motorcycle Rally. He began the stand in 2019 with the goal of buying a Lego set, but quickly ...

STURGIS, S.D. — Four people were killed and 80 others were hurt across 66 crashes during the 85th annual Sturgis Motorcycle Rally, as troopers also made more contacts with the public than in years ...

The South Dakota Highway Patrol on Aug. 8 reported two more fatalities during the 85 th annual Sturgis Motorcycle Rally, bringing the total number of fatalities for the event thus far to four. On Aug.

STURGIS, S.D. — Seven new injuries were reported on the fourth day of the Sturgis Motorcycle Rally across a variety of crashes involving a police pursuit, a deer strike and more. Over the course of ...