Samsung tapped Felix Lee, one of K-pop's hottest faces of late, to promote its new phone.

Samsung TV Plus is collaborating with SM Entertainment – a South Korean entertainment company – to deliver K-Pop content to ...

Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand's vision of AI-driven commerce, culture-creating ...

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which appear to derive straight from Samsung's official marketing materials. As unsurprising as it is to see the state-of-the-art Snapdragon 8 Elite SoC and the S25 Ultra's primary 200MP rear-facing ...

A Match Your Swing experience which identifies which player a Mets’ fan’s swing most resembles, is just one of many features of a pop-up shop making use of Samsung’s displays and its VXT CMS. An ...

A spokesperson from McDonald's told MARKETING-INTERACTIVE that BABYMONSTER, one of the most talked-about next-generation K-pop girl group, embodies the ideal cultural crossover: Korean ...

Argos shoppers can pick up a bargain this Easter as the retailer slashes the price of a popular Samsung smart TV even further during its ‘Big Red’ sales event. The 43” Samsung CU7020 4K UHD ...