Rapala took top honors for the best new saltwater hard lure with the CountDown Magnum Elite, an extension of the proven CountDown lineup. The new lure builds on Rapala's 80 years of expertise to craft ...

Jarmo Rapala, whose Finnish grandfather Lauri started the world's largest fishing lure company in 1936, has joined Northland Fishing Tackle as a contracted lure designer. Jarmo bought Bagley Bait ...

No piece of fishing tackle generates more heated debate than the choice of fishing lures. So with the caveat that there is no “best” fishing lure for each unique angler and body of water, here are ...

RAPALA VMC CORPORATION (RAPALA) AND SHIMANO EUROPE FISHING B.V. (SHIMANO) AGREE NEW DISTRIBUTION STRATEGY FOR DYNAMITE FISHING BAITS IN THE UK To align with the changing dynamics of the UK fishing ...

Topwater lures are in a league of their own. Nowhere in the fishing world will you find a more eclectic, bizarre, and curious collection of tackle. Companies have spawned seemingly every conceivable ...