Meta is shifting some of its investments in the metaverse to AI glasses and wearables, hoping to capitalise on the "momentum" in that segment, a company spokesperson has said.

Alan Dye, the mastermind behind Apple's user interface evolution, officially joined Meta to spearhead a new creative studio within Reality Labs.

Meta acknowledged that its "support hasn’t always met expectations" but that a series of AI-powered updates should make it easier for people to get help.

The new AI assistant being tested is designed to offer more personalized help with things like account recovery, managing your profile, or updating your settings. This particular feature will first be available to Facebook users, but the company expects to roll it out to other apps in the future.

Meta struck a similar AI licensing deal with Reuters last year. OpenAI has signed content agreements with publications such as The Wall Street Journal, the Financial Times, Tom’s Guide owner Future, and The Verge’s parent company Vox Media, but is facing a lawsuit from The New York Times as well.

The acquisition means Limitless, a maker of wearable artificial-intelligence devices, would stop selling many of its existing products. The deal comes as Meta has shown increased interest in AI investment.

Meta's plan to cut back on metaverse spending is a sign that projects not helping tech companies' AI goals are falling out of favor.

Meta is delaying the release of its Phoenix mixed-reality glasses until 2027, aiming to get the details right, Business Insider reported on Friday, citing an internal memo. The delay from an initially planned release in the second half of 2026 is because the company wants a fully polished device,