For more than 40 years, kids have been begging their parents to take them to McDonald's. But was the first Happy Meal ...
Bernstein Rein has had major clients over the years, but it’s best known for creating something a billion parents now ...
McDonald's Happy Meals will come with an extra bit of Halloween ... Each bucket also comes with stickers so kids can customize the look. McDonald's first sold the decorated buckets in 1986 ...
Why wouldn’t other kids want to do the same ... Others within McDonald’s Corporation helped the Happy Meal evolve to make the toy into the staple prize for generations. Bob Bernstein also ...
In this hilarious video, four-year-old Stanley has a classic standoff with his mum, Rebecca Clarke, over his intense craving for a McDonald's Happy Meal. Filmed in Manchester, UK, Stanley's big ...