Florida isn’t just one big beach, it’s a thousand different versions of paradise waiting to be explored. From the emerald ...

Florida isn’t just a vacation spot, it’s a rite of passage for families chasing sun, waves, and the kind of carefree joy that ...

Marketing campaigns have always been one of the things that 'Happen Here'The death of Las Vegas marketing guru Rossi Ralenkotter this month prompted editor Paul Szydelko to take a look back at the ...

Gulfport, a small, artsy community and former fishing village, is a slice of “Old Florida,” has colorful cottages, small streets and a laid-back vibe ...

Along Gulf Boulevard on St. Pete Beach, a combination of luck and resources shaped the last 13 months for dozens of hotels ...

No, you're not stepping on a tiny mouse buried under those picturesque stretches of white sand -- there's a real, scientific reason for that squeaking sound.

What makes Belleair Beach truly special in Florida’s tourism landscape is its commitment to simplicity. In a state where beach experiences are increasingly packaged, priced, and marketed, Belleair ...

In a state famous for its crowded shorelines and tourist-packed sands, there exists a coastal haven where you can still claim your own piece of paradise without throwing elbows. Belleair Beach sits ...

A new Fairfield Inn & Suites by Marriott is set to open in West Point by September 2027, bringing a multimillion-dollar hotel, dining, and mixed-use development to the East 10th Street area.

From glass-bottom kayaking and Tiki boat bars to exploring the talent of Salvador Dali, these are the best things to do in St Petersburg.

The Breakers, Palm Beach is one of south Florida's best resorts, with 534 rooms and suites, more than half a dozen restaurants, a spa, tennis and golf courses, and a kids' club. Here's what it's like ...