He still has eight of the nine original Happy Meal boxes created in his office. “We took illustrators and said, ‘Look, take a theme, do a theme, but do 10 items on each one to make sure that ...

Bernstein Rein has had major clients over the years, but it’s best known for creating something a billion parents now ...

Bob Bernstein said McDonald’s wasn’t originally sold on the concept. He still has eight of the nine original Happy Meal boxes created in his office. “We took illustrators and said, ‘Look, take a theme ...