The 2024 MLB postseason has arrived. With it, so too has a brand new league-wide sponsor. Visible on every team's helmets ...

While uniform sponsors have long been prominent in international sports, the American sports landscape has gradually seen ...

When it was announced in 2022, as part of the new collective bargaining agreement, that Major League Baseball would begin to ...

The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home. FILE -- A view of Braves and ...

The league placed ads for the company STRAUSS on the side of all batting helmets once the postseason began. The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home.

As the NL and AL wild-card series got underway on Tuesday, fans noticed that all the batting helmets had a massive “STRAUSS” ad on both sides. This evidently was a partnership between Major ...

The helmet ads feature STRAUSS' logo and name, making it hard to miss for viewers at home. FILE -- A view of Braves and Padres batting helmets with the STRAUSS ads. (Photo by Daniel Shirey/MLB ...