The first game Swift ever attended was the Chiefs vs. Chicago Bears match-up in September 2023, an event that set the still-ongoing "Tayvis" mania into motion. The singer is now a fixture at Kansas City home games, often cheering on her boyfriend from a box suite at Arrowhead Stadium.

Two years into Taylor Swift and Travis Kelce’s relationship, Kansas City Chiefs CEO Clark Hunt reflected on how the ongoing spectacle has bolstered the NFL as a whole.