Under this engagement, Nielsen will deploy advanced tools such as Nielsen ONE Ads (erstwhile Nielsen’s DAR – Digital Ad ...

From a streaming perspective, streaming viewership in January was up 3% versus December and the category accounted for the ...

Nielsen, a global leader in audience measurement, data and analytics, and TransUnion (NYSE: TRU) have expanded their relationship to improve accessibility to advanced audiences. This enhanced ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

Streaming’s share of TV viewing in Mexico saw a slight decrease during January, dipping by 0.6 percentage points compared to ...

Historical reach of the Super Bowl has been reported using Nielsen Total Audience Metric (TA). Nielsen retired TA in January 2025 in favor of Big Data + Panel Reach, which more precisely measures ...

At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a culture grounded in our values of inclusion, courage and growth. As we start off each year, a time of renewal and ...

Unlock independent third-party data to measure, analyse and optimise your ad campaigns to maximise your media investment with ...