See Where Music Takes You” includes a spot set to “Love Me Not,” the hit song by Ravyn Lenae, whose success on TikTok helped launch her career.

Alongside the brand’s Stag mascot, players of the web-based game must defeat “anti-fun bad guys” looking to impede on a night of drinking.

The brewer teamed with Traeger Grills for a keg-meets-grill creation that features in a social spot starring NFL stars Baker Mayfield and George Kittle.