In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa ...

Looking at the latest stats surrounding sustainability, 74% of ad businesses say it’s non-negotiable, and a critical part of their strategy. Yet, sustainability is also ranked as the second biggest ...

The second half of 2024 in the media, marketing, and commerce industries progressed in much the same way as the first: a thrilling cavalcade of legal developments, national elections, industry debate ...

Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...

Overall, around four in ten US consumers have changed their spending habits over the past few months to align with their ...

2025 could potentially be a make or break year for retail media. How the channel transforms from high growth to sustained ...

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics ...

Half of Businesses Estimate Digital Media Emissions; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler ...

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (February 19th ...