I reviewed 20 years of EFM sessions to understand the industry’s recurring discussions and to see what 2026 has in store. Plus, I look at whether the market’s "decline" narrative matches the data.

Looking at the data behind which films appear on user-generated lists of 'Movies which are awesome, but I don't ever want to watch again' reveals what feeling audiences never want to return to.

I tracked the timing of 175,902 critic reviews across 10,766 films to see what it signals before the opening weekend.

A larger market for independent films worldwide is emerging, and I don’t think the industry has fully taken on board the consequences yet. To be clear, I think the individual forces behind this are ...

This month, the 25th anniversary of The Fellowship of the Ring has brought all three extended editions back to cinemas again, many in IMAX. The box office grosses for last weekend looks to be north of ...

With Mission: Impossible – Final Reckoning landing in cinemas this week, it seems like the perfect time to revisit a question I get asked constantly: why don’t modern movies feel as original as they ...