The Chief Marketing Officer of Diriyah Company shares crucial messages for industry leaders stepping into the New Year.

Seven Media's Ziwar Nakhesh says future of Ramadan storytelling in the region lies in restraint, relevance and responsibility ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in November ...

"The landscapes of Dubai and Hatta provide the perfect backdrop for this challenge, and I am excited to be working with Ti22 ...

WPP Media’s AlTurk explains how the metric of attention-first unifies and unlocks growth in the region’s fragmented media ...

Initiative’s Rahul Karam shares that search is an ecosystem, hence why today’s performance strategies must follow intent, not ...

Webedia Arabia’s Choucair says the industry needs to acknowledge the rise of female esports players and their role as drivers of engagement.

"We wanted brand ambassadors who represent the DAMAC brand ethos of luxury and craftsmanship and reach out to people across ...

PHD’s Amit Patel explores how agentic AI unlocks exponential human creative value by combining machine intelligence with ...

Seedtag’s Sherry Mansour explains how neuro-contextual AI is redefining relevance, bringing human emotions back to ...

Pep Guardiola, the UEFA Champions League-winning Manchester City football manager, takes centre stage in a multi-channel, ...

Using Uber’s newly launched Journey Ads, the Equiti campaign establishes sustained presence during moments of peak rider ...