News

HBO Max rebrand reversal signals Warner Bros. Discovery’s return to prestige TV and retreat from the Netflix playbook
Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Disney, Netflix, and others are diverging in their strategies as they fight the next stage of the streaming wars
The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with ...
Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
Netflix Renews ‘Love On The Spectrum’ For Season 4 & ‘Million Dollar Secret’ For Season 2
Love on the Spectrum will return to Netflix with Season 4 following a successful third season on the streamer. The reality ...
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...
Devdiscourse2h
Cannes Chaos, HBO Comeback, and Controversies: A Glimpse into Entertainment News
The Cannes Film Festival imposes a new dress code, forcing Halle Berry to switch attire. Warner Bros Discovery revives the ...
Max Password-Sharing Crackdown Will Take “12-18 Months” to Reach “Full Steam”
On his Thursday, May 8, 2025 first quarter-earnings conference call, Perrette said his and David Zaslav ’s “password-sharing ...