In 2025, many global sports stars went on promotional tours purely to support their individual brands. Lionel Messi's tour of ...

UConn and USC turned a women’s college hoops matchup into a historic Nike Kobe tribute with every player wearing a different ...

Then there’s LeBron James, who sometimes treats warmups like a soft-launch runway show. When LeBron wants attention before ...

LeBron James is scheduled to play in his 20th career Christmas Day game this year, extending his lead over Kobe Bryant for ...

Tracy McGrady admits even he couldn’t have imagined LeBron becoming a central figure in the GOAT conversation.

The latest entry in LeBron James’ signature line, the Nike LeBron 23 “Stocking Stuffer,” arrives with a festive flourish, ...

Lakers star LeBron James addressed his heated moments involving the Phoenix Suns' Dillon Brooks and technical foul calls.

LeBron James made two free throws with 3.9 seconds left, Luka Doncic added 29 points and the Los Angeles Lakers recovered ...

The Lakers blew a 20-point, fourth-quarter lead but held on to beat the Suns 116-114 behind LeBron James’ clutch free throws ...

The Los Angeles Lakers went on a 24-0 run and LeBron James made late free throws to come back and beat the Phoenix Suns on the road.

No. 1 Arizona put together a strong second-half performance to secure a 96-75 win over No. 12 Alabama at Legacy Arena on ...

Following Brooks’ technical foul and ejection, James missed the game-tying free throw, but later helped the Lakers to a wild ...