Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

"They should have held on to the last drop." Nike has locked Clark up for eight years to the tune of a whopping $28 million.

Eddie Jordan was speaking on the Formula For Success Podcast and made a bold prediction about the 2026 season. Audi will be ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Sports marketing in India is experiencing significant growth, with sports like cricket, football, and Kabaddi attracting ...

Divi is an award-winning brand with clean, science-backed products founded by entrepreneur and three-time Forbes Top Creator ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

LSU Tigers' 2025 recruit Bella Hines has sealed a historic NIL deal with Jordan Brand, making her the first and only high school player to land a deal with the global brand. The five-star prospect out ...