The 2025 FIFA Arab Cup is in its business end, with some exciting high-stakes games left in the tournament. It has been yet ...
WPP Media’s Senior Manager of Gaming and Sports MENA, Youssef Raad shares why every brand in MENA needs a sports marketing ...
Campaign Middle East on MSN

Sports marketing: The culture of play

"The culture of play connects a kid juggling a ball in Manila to a gamer in Dubai," says We Are Social's James Young.
The two countries, which criminalize homosexuality and impose severe punishments for it, were picked to play on a day ...
The FIFA Arab Cup Qatar 2025 Observation Programme is underway in Qatar, bringing together 55 representatives from football a ...
Egypt and Iran, two Middle East nations that target gays and lesbians, have complained to FIFA over the scheduling of a World ...
Running from 21 December to 18 January, all 52 matches of Africa’s most prestigious football tournament will be broadcast ...
President Trump was honored Friday with the first FIFA Peace Prize, an award created by the global soccer governing body ...
Friday’s World Cup draw in Washington DC will be the latest illustration of the ever-closer relationship between US President ...
Gianni Infantino, the head of Fifa, is to be given Lebanese citizenship, the country’s football association (LFA) announced on Tuesday. Infantino has a Lebanese wife, Lina al-Ashkar, who accompanied ...
U.S. President Donald Trump turned the spotlight onto FIFA president Gianni Infantino ahead of Friday's 2026 World Cup draw ...
The head of the task force overseeing the event said Trump's America is open to international visitors as long as 'you don't ...