The 2025 FIFA Arab Cup is in its business end, with some exciting high-stakes games left in the tournament. It has been yet ...
WPP Media’s Senior Manager of Gaming and Sports MENA, Youssef Raad shares why every brand in MENA needs a sports marketing ...
Campaign Middle East on MSN

Sports marketing: The culture of play

"The culture of play connects a kid juggling a ball in Manila to a gamer in Dubai," says We Are Social's James Young.
The two countries, which criminalize homosexuality and impose severe punishments for it, were picked to play on a day ...
The FIFA Arab Cup Qatar 2025 Observation Programme is underway in Qatar, bringing together 55 representatives from football a ...
Egypt and Iran, two Middle East nations that target gays and lesbians, have complained to FIFA over the scheduling of a World ...
Running from 21 December to 18 January, all 52 matches of Africa’s most prestigious football tournament will be broadcast ...
The operators of Brisbane’s Suncorp Stadium have inked a deal to build three new venues in the Middle East, including an ...
The annual global club competition returns to Qatar on 10, 13 and 17 December 2025, bringing together the champions of all ...
Donald Trump wants the US to increasingly prioritize itself over global conflicts in a stark change from recent decades.
Gianni Infantino has been accused of breaking Fifa’s own rules after Donald Trump was awarded the peace prize during last ...