For the first time in 15 years, the Walt Disney Company has announced the development of a new theme park - a resort destination in Abu Dhabi that marks the company’s entry into the Middle East.

Shares of the company rose nearly 10% in early trading as it posted adjusted earnings per share of $1.45 for the January-to-March quarter.

Could a Disney vacation in Abu Dhabi be a bargain compared with the American equivalent? Travelers may think of the Middle Eastern destination as a place of unbridled luxury, replete with Michelin-starred restaurants and hotels whose rates can run as high as $1 million per week.