One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

No matter how good their intentions, creators are still able to make money off of telling people to spend less.

While AI won’t fully replace lawyers (yet), entry-level legal jobs like paralegal work and legal research are at risk. If you ...

Because Generation Z uses TikTok for job searches and career advice, it's reshaping how companies think about recruitment.

It’s not that Gen Z doesn’t believe in experts. Rather, it’s that social media has rewired the way they think about ...

TikTok commissioned the latest report, and it hits the same themes as its predecessor, repeatedly emphasizing the extent to which music fans on the platform are more engaged than average listeners, ...

Africa’s creator economy is experiencing an unprecedented boom, transforming digital content creation into a lucrative ...

TikTok has unveiled its Discover List for 2025, featuring 50 creators from around the world who are redefining culture and making a positive impact.

An influencer herself, Rodriguez told Albuquerque Business First she educates small businesses on how to market themselves on social media, developing internal teams that can work within their ...

Direct interaction can often be the most effective way to learn about your customers. Conduct surveys, ask questions, or host ...

We spoke with influencers and creators about the impending TikTok ban—what it means for them personally and how it could ...

Social media influencer Alix Earle, known for her 24/7 party lifestyle, will promote the chain's free burger giveaway via her social platforms.