Prices were hiked by 5% to $2,000. REUTERS Analysts said Samsung’s new models tackled some of the issues with foldable phones such as bulkiness, and would create a premium halo around the brand.

Samsung Electronics on Wednesday unveiled thinner, lighter foldable phones as it aims to fend off Chinese competition in the higher-margin, premium segment that remains untapped by arch rival Apple .

Samsung on Wednesday announced three new foldable phones in its latest push to popularize what the company believes is the future of smartphones.