Except Nintendo occasionally pulls something unhinged out of its bag like the "you're a kid now, you're a squid now" ad for ...

Read in-depth Nintendo news and hands-on reviews on the latest Nintendo games, Nintendo Switch updates and gaming accessories.

Two new unlisted Switch 2 lifestyle commercials for Metroid Prime 4: Beyond have been spotted on Nintendo's official YouTube page. They're titled "Power Up Your Holidays", so we'll seemingly be seeing ...

This file photo taken in October 2023 shows a "Mario" photo spot outside Nintendo Co.'s official store in Kyoto. (Kyodo) OSAKA (Kyodo) -- Major Japanese game developers Nintendo Co. and Capcom Co. are ...

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Do you hear the clock ticking? If you can’t, you might want to check your closest calendar. Why? There are now only three weeks left to go until the Nintendo Switch 2 arrives. The anticipation has ...

Paul Rudd is feeling nostalgic. Speaking exclusively with PEOPLE as his new Super Nintendo commercial debuts, the actor, 56, recalls previously teaming up with the gaming company in 1991. Four years ...

Paul Rudd playing the Super Nintendo in 1991 (left) and the Nintendo Switch 2 in 2025 (right) In 1991, Paul Rudd starred in a commercial that helped launch the Super Nintendo in the United States — ...

In context: Actor Paul Rudd has reprised his role as a Nintendo fanboy in new commercial to hype the upcoming Switch 2. Rudd famously starred in a 1991 commercial for the then-new Super Nintendo ...

In 1991, Paul Rudd starred in a commercial that helped launch the Super Nintendo in the United States — and his career. Now, three decades later, the actor is revisiting that moment with a brand-new ...